Stories

COVID-19 (CORONAVIRUS) UPDATE

A message from the founders to our all of our valued customers and partners.

It absolutely breaks our hearts to close the doors to our stores until further notice.

This is something no one ever planned for, and we know our friends in business are alongside us as we plan for the weeks ahead.

Over the past four years our blood, sweat and tears have gone into Elle + Riley and we will continue to do everything in our power to ensure we can be back up and running as soon as possible. 

Now is the time to support local businesses where you can and we, like many others, are relying on this to survive the weeks ahead.

We will be available to take emails, phone calls, styling queries, as well as continued social media interactions to assist your online experience and to stay connected.

info@elleandriley.com
+64 21 084 41678

Our online store will remain open and dispatch of online orders will take place after the lockdown has been lifted.

We will continue to post on social media as we receive our new Autumn-Winter 20 story. This is our favourite collection to date and we look forward to you joining us in sharing these beautiful cashmere pieces. 

Please take care of your own personal health and that of your families. Support each other, plan for more good times and the sunshine that will lie ahead.

We look forward to seeing you all on the other side! 

 

Elle + Yo

For the love of cashmere

In 2016, Elle Pugh and Yolande Ellis decided to take on the world of luxury knitwear. As longtime lovers of cashmere, the mother-daughter duo were in want of somewhere to purchase it year-round. After realising there wasn't a retail destination that met their needs, the pair decided to launch Elle + Riley Cashmere, a brand dedicated to purveying pieces of the coveted knitwear for every season. 

Co Founders Elle + Yo

In doing this, the Auckland-based duo was able to draw on their collective background in fashion and retail with Elle having worked in stores locally and in New York — she also completed a stint in luxury PR in London and Auckland — and Yolande’s former career anchored in styling for editorial and TV. They started with an online platform, and following its success, naturally opened a bricks and mortar store. 

Their first was on Auckland’s bustling Ponsonby Road in 2017, followed by a Christchurch boutique in 2018 and a Queenstown outpost earlier this year. While each space offers something slightly different, there is a common theme threaded throughout them all; that of a calm, light-filled space akin to being in someone’s home

Elle + Riley Cashmere - Queenstown

The retail experience for Elle + Riley is tantamount to the product itself with each serene interior creating a warm and relaxed atmosphere. Here, customers are able to browse the catalogue of sumptuous cashmere styles at their leisure. The brand caters to both men and women, with a legion of dedicated followers who embrace a sense of elegance, modernity and timelessness. For Elle and Yo, it has been incredibly important to embody this customer within Elle + Riley's overarching ethos, hence their detailed approach to customer service. 

Having recognised a bona fide appetite for cashmere in New Zealand, the duo has embarked on a journey to educate consumers of its many virtues with a humble goal to see people to wear cashmere every day of the year.