Our Story

Elle + Riley exists for the love of cashmere.
Timeless designs created for the modern individual.
Elle + Riley select the finest cashmere incorporating effortless elegance into everyday moments.


Elle + Riley was founded in 2016 by Elle Pugh and Yolande Ellis to reinvigorate the world of luxury knitwear. Both longtime lovers of cashmere, the pair recognised that there was nowhere to purchase it year-round. From, this Elle + Riley was born, a brand that purveys pieces of the coveted knitwear in styles that are suitable for every season.

The New Zealand based duo has a collective background in fashion and retail with Elle having worked across New York and London and Yolande’s career anchored in styling for editorial and television.

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