Stories

Elle + Riley Co-Founder Elle Pugh's guide to caring for your cashmere.

Hi everyone! Caring for your cashmere is the perfect activity to do during the lockdown. As well as organising your wardrobe your cashmere will be fresh and ready to wear for the coming cooler months. 

Let's talk about pilling...

After wearing your new cashmere garment for the first few times, you may find small balls of fibre forming on the surface. These small balls or 'pills' are caused by some of the loose fibre tangling together as areas of your garment are rubbed during wear.

The appearance of pilling should not be interpreted as an indication of low quality, it is often caused by friction and can be removed with proper maintenance. This is why we developed our own cashmere care range, our liquids are formulated using 100% natural ingredients in our favourite scents of orange and geranium with subtle notes of cedar to keep the moths at bay.

Cashmere really does improve with age and if cared for properly its wonderful features are enhanced. I think it is preferable to have a garment that expresses all the naturalness of the fine thread of which it is composed.

Pills can be easily removed by using our Elle + Riley Comb.

"I recommend to avoid wearing a cashmere garment two days in a row. Let it rest for a day, airing your garment for a few hours on a flat surface, preferably outdoors, before wearing it again" 

To begin your cashmere care routine:

  1. Gently remove the peeling particles with your Elle + Riley Cashmere Comb.
  2. Fill up a basin or wash bucket with cold water and pour in two capfuls of Elle + Riley Cashmere Wash.
  3. Gently squeeze the suds through the fabric, taking care not to rub, wring or stretch your garment. Rinse well, squeeze out as much excess water as possible, and leave to dry flat on a towel in the shade.
  4. Steam if necessary to eliminate wrinkles

"An E+R tip is to roll your cashmere in a clean towel to squeeze the excess water out prior to laying flat"

Remember to always dry naturally away from direct heat such as radiators or sunlight. We do not tumble dry or hang up our cashmere as it will irreversibly deform your garment.

After the first few washes following these steps, the formation of pilling will stop in a natural way and the original softness of the thread will be maintained over time.

How to store your cashmere...

Preserve your cashmere between washes using Elle + Riley Cashmere Spray to remove any unwanted odours. To use spray 15cm away from your cashmere garment to lightly fragrance and freshen.

"Our Cashmere Spray is also made from 100% natural ingredients with notes of orange, geranium and cedar, I use as a room spray too!" 

Keep your cashmere folded in our breathable cotton Care Bags. These are an essential accessory to care for any cashmere garments in storage or during travel. Our Care Bags come in one size and each bag can fit up to two garments.

To use, store your cashmere garments in our bags with one of our Elle + Riley Cedar Blocks to protect from perspiration and repel moths. They act as a natural repellent! 

If you do not already own products from our care range, why not gift yourself an Elle + Riley Cashmere Care Pack which includes one of each: Cashmere WashCashmere Spray, Cashmere Comb and Cedar Blocks which come in a cute pack of three perfect for putting in your Care Bags or between folded piles in your drawers. 

Orders will be dispatched once the New Zealand lockdown is lifted. 

Stay safe,

Elle x

COVID-19 (CORONAVIRUS) UPDATE

A message from the founders to our all of our valued customers and partners.

It absolutely breaks our hearts to close the doors to our stores until further notice.

This is something no one ever planned for, and we know our friends in business are alongside us as we plan for the weeks ahead.

Over the past four years our blood, sweat and tears have gone into Elle + Riley and we will continue to do everything in our power to ensure we can be back up and running as soon as possible. 

Now is the time to support local businesses where you can and we, like many others, are relying on this to survive the weeks ahead.

We will be available to take emails, phone calls, styling queries, as well as continued social media interactions to assist your online experience and to stay connected.

info@elleandriley.com
+64 21 084 41678

Our online store will remain open and dispatch of online orders will take place after the lockdown has been lifted.

We will continue to post on social media as we receive our new Autumn-Winter 20 story. This is our favourite collection to date and we look forward to you joining us in sharing these beautiful cashmere pieces. 

Please take care of your own personal health and that of your families. Support each other, plan for more good times and the sunshine that will lie ahead.

We look forward to seeing you all on the other side! 

 

Elle + Yo