COVID-19 Level 3 Update

Thank you for your love and support over the past month, we have received many messages from our wonderful friends and customers which has been incredibly humbling.

We are now into Level 3 “Restrict’. Our bricks & mortar stores in all locations will remain closed, but our online store is open and we will continue to offer complimentary shipping rather than implementing a click and collect service to ensure safety for all. 

To protect everyone from the spread of Covid-19 we are implementing the following measures:

  • Sanitised despatch before and after packing
  • Sanitisation available for all courier’s
  • One designated person to handle and pack all customer orders wearing PPE at all times
  • External Pickup and drop off area separate to the despatch area

Let's continue to uplift and support our fellow business friends and each other.

If you have any concerns or require assistance please contact us at

Elle + Riley x Verve Magazine

"Elle + Riley Cashmere has been making luxurious cashmere lifestyle garments more accessible in New Zealand since 2016. Founded by mother and daughter team Yolande Ellis and Elle Pugh, Elle + Riley was created for the love of cashmere. Together, they select the finest cashmere to produce timeless designs for the modern individual, incorporating effortless elegance into everyday moments."


The brand has grown considerably since they opened their first pop-up site in Ponsonby, with 2020 bringing the announcement of two new retail locations to their existing bricks and mortar portfolio. Commercial Bay, Auckland CBD’s newest and most luxurious shopping and entertainment district, is due to open in March followed closely with a location in the revamped Newmarket Precinct.

Elle explains their journey started when Yolande travelled to Nepal and purchased cashmere pieces as gifts for friends and family. “She realised then, that there was nowhere to purchase those special pieces throughout all seasons.”

Yolande says: “People love it because it’s soft and it breathes. It’s also up to eight times warmer than wool. Our customers love to travel with it because it’s light.”

“Then there’s the luxury element,” adds Elle. “You know when you put it on, cashmere is something special.”

Establishing that there was a gap in the local market, Elle and Yolande combined their backgrounds in fashion and retail to provide not only an accessible cashmere product but also an elevated retail experience for the product itself.

“It’s a product that inspires and needs a lot of conversation,” Elle says. “People are keen to know the story of how it is made and how to look after it. To this day, we like to spend time on the shop floor, talking to our customers and engaging them with the product.

“Because it is so tactile people want to touch and feel it. We set up the shops in both Auckland and Queenstown with a strong focus on experience. We place emphasis on creating bespoke shop fit-outs that align with the product”.

Now that it’s available, cashmere lovers just can’t get enough. Both women and men have tuned in to the timeless sophistication of cashmere.  Elle + Riley’s collections are a mix of classic and contemporary pieces designed for a wide spectrum of ages.

“Because we are a mother and daughter team,” says Yolande, “we design to suit all age groups. The younger market is often influenced by the mother’s love of cashmere with sustainability ingrained in the process throughout. Current generations are becoming more conscious of buying a more sustainable product, something to keep forever rather than throw away.

“While most of our customers are women, we also design for men with a range of sweaters, beanies and scarves ― and that’s starting to grow in demand. There are a lot of men who travel extensively. They know about the heritage of cashmere, and they want to experience it for themselves.”

Elle and Yolande design the pieces themselves whilst most of the garments are made offshore as more than 90 per cent of raw cashmere comes from Mongolia where it is extremely hot in summer and cold in winter. The goat’s hair is combed from the fine soft underbelly of the animal, a time-consuming process. Two goats are needed to get enough fibre for a sweater, hence it is more valuable than merino.

They have also introduced a special New Zealand-made product that is a gorgeous combination of cashmere, possum and silk.

Colours are deliberately neutral. “Although we have done a lot of colour in the past and still provide feature colours each season, most of our customers still opt for the soft neutral tones – the camels, greys and pastels. Because you want to keep pieces forever, you don’t want to tire looking at them,” explains Elle.

The next few months will see the pair roll out their new Autumn-Winter collection. Whether you visit an Elle + Riley Cashmere store or check online you will discover luxurious ribbed and cabled pieces, animal prints, plus the latest brushed cashmere which is incredibly soft.

Once you experience it, you will keep coming back for more.


Words: Vicki Holder

Lockdown Shipping T&C's

An update on our lockdown shipping terms and conditions

We have been certified by the Ministry of Business to provide you with Winter Essentials that will keep you warm, safe, and comfortable during lockdown.

Like everyone in New Zealand right now, myself and the team at Elle + Riley have been doing our best to keep up with all the instructions, limitations and guidance received from the various government departments on a daily basis.

Having first closed our brick and mortar stores and our online store for the lockdown period, we later sought clarification from the government after seeing larger retailers begin selling wool products and other items designed to keep people warm. After explaining what specific products we sold that met the criteria on the MBIE website we received approval for those items as essential goods. These goods are clearly marked on the Elle + Riley website as essentials.

We are doing everything we can to protect our customers, our staff, and our couriers by following the advice and guidelines set by the NZ Government and the W.H.O. to reduce the chance of spreading the virus.

We will have only one person designated to processing orders who is following H&S protocol including PPE and regular sanitisation of the working environment. 

We have contactless pick ups arranged with our courier drivers with no face-to-face interaction. 

Our couriers have also introduced safer measures for delivery to you at this time. Couriers will knock on the door, but then wait a safe distance for you to open the door. They will ask for your name as confirmation without signature and leave the parcel on the doorstep.

If you would like further information please email