Getting to know - Elle featured in Denizen Magazine

Getting to know: Elle Pugh, co-founder of Elle + Riley Cashmere on travel and tequila

In one sentence, describe what you actually do in your job?
Everything. As a new business owner we share every role, design, production, sales, customer service, web design, social media, accounts, management, and my favourite part – being on the shop floor with our amazing customers and educating them about our brand. 

Who or what can you thank for your success?
My Mum. This dream started because of her and as my business partner she has pushed me every day to work harder, be smarter, take risks and be brave. She is the reason we are successful as a brand. 

The Flounder from Soul Bar & Bistro

What’s the best meal you’ve ever eaten in Auckland?
Impossible to choose but we literally eat at Prego every single week and their Market Fish Risotto is so comforting and unbeatable. The Beef Tostada at Azabu… Green Goddess and Flounder at Soul Bar, the Scampi Tagliatelle at Amano…. Ok stop me now… Has anyone ever given a single answer to this question? 

What’s your poison (drink)?
After our a trip to Tulum last year I’m loving Casamigos Tequila on the rocks with lots of fresh lime.

What was your first job?
I worked for both my parents – cleaning and doing filing in my Mum’s office and washing dishes on movie sets for my Dad in the school holidays. Certainly jobs that taught me the meaning of hard work.

Best piece of advice you’ve been given?
You can’t impress everybody and things don’t have to be perfect to be wonderful.

What advice would you give your younger self?
Listen more and travel more.

What’s your favourite past time?
Going out with my girlfriends for a solid d-floor session.

What’s your guilty pleasure?
Watching reruns of Gossip Girl on Netflix.

Where do you go to unwind?
Omaha Beach or the couch.

What are your three favourite Instagram accounts?
(sorry that’s 4)

Who is your favourite Aucklander?
Vinci Gin-Nen. No one is better at bringing people together for a good time. The ultimate party thrower, entertainer and a genuine heart of gold human being. Auckland would not be what it is without him.

Click + Collect

How to Click + Collect 

We have implemented a simple click + collect purchasing system for those customers who do not want to wait for couriers to deliver their order.

This is currently available in our Ponsonby Store only at the below address.

183 Ponsonby Road

Ponsonby, Auckland 


In order to use this service, you can place an online order as usual, then select Click + Collect - Ponsonby instead of Standard Shipping. 

This will notify our team that you will be picking it up in store.

Click + Collect is contactless, your order will be waiting for you, packaged up with your name on it at the front of the store. 

If you have any questions regarding this process or need assistance ordering online, please email and someone can give you a call 


Stay safe x 


COVID-19 Level 3 Update

Thank you for your love and support over the past month, we have received many messages from our wonderful friends and customers which has been incredibly humbling.

We are now into Level 3 “Restrict’. Our bricks & mortar stores in all locations will remain closed, but our online store is open and we will continue to offer complimentary shipping rather than implementing a click and collect service to ensure safety for all. 

To protect everyone from the spread of Covid-19 we are implementing the following measures:

  • Sanitised despatch before and after packing
  • Sanitisation available for all courier’s
  • One designated person to handle and pack all customer orders wearing PPE at all times
  • External Pickup and drop off area separate to the despatch area

Let's continue to uplift and support our fellow business friends and each other.

If you have any concerns or require assistance please contact us at