Our Philosophy

Elle + Riley is changing the way cashmere is accessed by consumers and cashmere lovers. With the launch of their Spring/Summer 17 collection, the newly created conceptual brand set out to disrupt the luxury goods industry and make their cashmere accessible to the masses with a little help from social media stars.
With a love of cashmere that extends many years but feeling the price of cashmere sat closer to the luxury end of the market, mother and daughter duo Yolande Ellis and Elle Pugh have created cashmere pieces that are stylish, modern and most importantly accessible. A new wave of ECommerce that sees lower overheads due to no brick and mortar retail stores and fancy fit out, means production costs for the brand are lower which is reflected in the cost of the garments whilst still keeping their beautiful quality.

We hope you enjoy our beautiful cashmere.